2015 saw some memorable advertisements, some of them even touching upon sensitive issues that raked up a collective nod of approval from viewers across the country. From the famous Mauka Mauka to Khali’s Ambuja Cement advertisement, here are some of the best Indian TVCs from the year gone by.
1. Dabur Vatika – Brave and Beautiful
The shampoo and hair-oil brand took the world by surprise when it rolled out this advertisement showing a cancer survivor, iterating the message that “bald is beautiful”.
Source: Best Ads Channel
2. Mauka Mauka
Rarely does a commercial get an entire nation to unanimously croon to its tune. The first Mauka Mauka anchored the build-up to India’s World Cup match against fiercest rivals Pakistan. It later spawned an entire campaign of Mauka Mauka ads as well as spoofs that went viral!
Source: Star Sports
3. Fevikwik: Todo Nahin Jodo
During the same World Cup campaign, Fevikwik came out with this humourous commercial showing the camaraderie between Indian and Pakistani jawans at the Wagah Border.
Source: ERA Channel
4. Titan Raga- Her Life Her Choices
Titan made a transition from being a symbol of style to a symbol of modernity, depicting the independent Indian woman of today.
Source: Titan Watches
5. Ariel- Share the Load
Ariel came out with an advertisement that delivered the question we should’ve asked ourselves a long time ago, “Is laundry only a woman’s job?”
6. Ambuja Cement- A wrestler in distress!
Nothing can possibly stop The Great Khali, not even the walls of his home, which he can break down with a swing of his right hand. But his agony ends when he uses Ambuja Cement to build his house.
7. Amazon- Aur Dikhao
Indians love variety while shopping and that is what Amazon has tried to show in its Aur Dikhao commercial.
Source: Viaana James
8. Vogue- My choice
This advertisement caused a hullabaloo, taking social media by storm and spawned an endless stream of Twitter jokes. This ad might have generated controversy, but the fact remains that everyone still watched it!
Source: VOGUE India
9. FabAlley- Unfollow
FabAlley, the e-commerce brand, came up with its first campaign on digital media that elicited an appalled reception. Comedian Radhika Vaz decided to “bare it all” as she questioned fashion trends.
Source: Ads Stocker
10. Pro Wrestling League- Nazuk Launde
“Aaj kal ke launde break up hone pe rote hain”. Here’s Sushil Kumar urging today’s Indian men to man the fuck up and grow a pair.
Source: DDB Mudra Group
11. Anouk- The Visit
Myntra’s in-house brand Anouk broke all taboos when it rolled out a commercial featuring homosexuals who had no qualms pronouncing their homosexuality to the world.
12. TrulyMadly- Ladies v/s Creepy Bells
An advertisement for a dating app called TrulyMadly packaged in the form of a Qawwali music video showed the witty quotient of AIB.